Directors

Abdullah Nasim

Abdullah Nasim stands as a formidable force in the realm of technology and marketing,
boasting over a decade and a half of profound expertise across pivotal sectors such as
Digital Media, PR, eCommerce, Marketing Communication, Media Management, and Brand
Management. His journey is distinguished by a remarkable ability to serve a diverse portfolio
of more than 125 clients across varied industries including Automotive, Retail, Fashion, and
Telecom, demonstrating his versatile command over different market dynamics and
consumer needs.

At the helm of LaneTwelve Digital as the Chief Operating Officer, the founder and CEO of
Neoarc Group, and the co-founder of Nexa Pulse BPO, Abdullah showcases unparalleled
leadership, strategic foresight, and a relentless drive for innovation. These roles underscore
his exceptional ability to navigate the complexities of digital landscapes, spearhead
operational excellence, and catalyze growth in highly competitive environments.

Beyond his tech genius and marketing acumen, Abdullah harbors a passionate interest in
Real Estate, where his ventures reflect a keen eye for innovative projects that meet the
modern consumer’s needs. His foray into this sector is marked by a series of successful
undertakings, further illustrating his multifaceted expertise and his capacity to impact and
transform any industry he steps into.

With a career spanning over 1.5 decades, Abdullah Nasim’s contributions have not only
propelled the growth of the organizations he’s led but also significantly influenced the
broader trajectory of the tech, marketing, and real estate industries. His visionary approach
and relentless pursuit of excellence continue to inspire professionals and companies alike,
cementing his status as a celebrated figure in technology, marketing, and beyond.

Ayaz Dawood

Ayaz Dawood stands as a beacon of financial expertise and operational excellence in a
career that has spanned several key industries, including Real Estate, Leasing, Call Center,
and Business Process Outsourcing. His tenure as a Chief Financial Officer has been
distinguished by astute financial management, strategic investment decisions, and a
profound understanding of market dynamics, establishing him as a celebrated figure in the
finance community.

Dawood’s specialization in business operations has been the cornerstone of his success,
enabling him to streamline processes, enhance efficiency, and drive profitability across
diverse business models. His ability to navigate the complexities of finance, coupled with a
hands-on approach to business operations, has led to significant achievements in every role
he has undertaken.

In the realm of Real Estate and Leasing, Ayaz has been instrumental in developing
innovative financing strategies that have facilitated growth and expansion. His work in the
Call Center and Business Process Outsourcing industries has been marked by the
implementation of cutting-edge technologies and methodologies, improving service delivery
and operational capabilities.

Ayaz Dawood’s reputation as a leader is built on a foundation of integrity, innovation, and an
unwavering focus on excellence. His visionary leadership has not only propelled his career
but has also made a lasting impact on the industries he has touched. As a distinguished
professional with rich experience in Finance and beyond, Dawood continues to inspire with
his strategic foresight and dedication to driving business success.

Mulassum Younus

Mulassum Younus is a distinguished director with a wealth of experience in the Real Estate
and Economics sectors, underpinned by a solid academic foundation from the University of
Florida. His journey through the industry is marked by innovative leadership and strategic
foresight, enabling significant growth and development within the organizations he has been
a part of.

Younus’s expertise spans across a broad spectrum of real estate operations, including
market analysis, property development, and investment strategies, making him a revered
figure in the real estate community. His economic acumen, coupled with a deep
understanding of market dynamics, has contributed to his ability to navigate complex
financial landscapes, thereby maximizing profitability and ensuring sustainable success.

A proud alumnus of the University of Florida, Younus has always valued the power of
education and continuous learning, which has been a cornerstone of his professional ethos.
His commitment to excellence is evident in every project and team he leads, instilling
confidence and inspiring growth.

Younus’s approach to leadership is both visionary and pragmatic, making him a pivotal figure
at Nexa Pulse. His ability to foresee market trends and adapt strategies accordingly has not
only propelled his career but has also contributed significantly to the industry’s
advancement. Mulassum Younus remains a guiding light for many, embodying
professionalism, innovation, and relentless pursuit of excellence.

Rameez Bhatti

Rameez Bhatti is a highly celebrated professional whose expertise in Business Operations,
BPO (Business Process Outsourcing), Call Center management, and the Automotive
industry has set him apart as a leader in operational excellence and strategic innovation. His
career is a testament to his ability to drive efficiency, improve service delivery, and enhance
customer satisfaction across diverse business environments.

With a deep understanding of the operational challenges and opportunities in the BPO and
Call Center sectors, Rameez has successfully implemented cutting-edge solutions that
leverage technology to streamline processes and increase productivity. His leadership in
these areas is characterized by a relentless focus on quality, efficiency, and scalability, which
has led to significant growth and industry recognition.

In the Automotive industry, Rameez’s contributions have been equally impactful. His
strategic approach to operations management has facilitated the integration of new
technologies and methodologies, improving manufacturing processes, and supply chain
logistics. This has not only increased operational efficiency but also enhanced product
quality and customer engagement.

Rameez Bhatti’s reputation as a forward-thinking leader and innovator is well-deserved. His
commitment to excellence, combined with a unique ability to adapt and thrive in changing
market conditions, makes him a valuable asset to any organization. His work continues to
inspire a culture of continuous improvement and innovation, making him a pivotal figure in
the fields of Business Operations, BPO, Call Center, and the Automotive industry.

Tariq Younus Habib

Tariq Younus Habib is a multifaceted professional with an extensive background spanning several dynamic industries, including Real Estate, Retail, Electronics, and Perfumes Fragrances. His journey through these diverse sectors has been characterized by innovative leadership, strategic business development, and a keen eye for market trends, establishing him as a pivotal figure in each field.

With a career marked by versatility, Tariq has mastered the art of adapting to new markets and transforming challenges into opportunities. In the Real Estate sector, he has demonstrated exceptional skill in navigating market fluctuations, driving successful property developments, and crafting investment strategies that yield high returns. His foray into the Retail industry has seen him revolutionize customer experience, integrating cutting-edge technologies to enhance service delivery and operational efficiency.

In the Electronics and Perfumes & Fragrances domains, Tariq has leveraged his deep market insight to identify consumer trends early, enabling the brands he has worked with to position themselves advantageously in competitive markets. His ability to blend innovative marketing strategies with operational excellence has significantly boosted brand visibility and profitability.

Tariq’s success is rooted in his commitment to continuous learning, ethical business practices, and a collaborative leadership style that inspires his teams to excel. His broad industry experience, combined with a strategic approach to business growth, makes Tariq Younus Habib a respected leader and a valuable asset to any enterprise looking to innovate and expand in today’s fast-paced business environment.

Usman Khalid

Usman Khalid is a distinguished figure in the BPO sector, with an impressive track record spanning over six years of driving success in medical billing and after-hours communication services across the United States of America. Renowned for his deep-rooted expertise in technology and operations, Usman has been at the forefront of revolutionizing call center business practices, setting new benchmarks for efficiency and client satisfaction.

His journey in the BPO industry is marked by a series of strategic initiatives that have leveraged cutting-edge technology to streamline operations, enhance data security, and improve customer service. Usman’s innovative approach to medical billing has notably improved the accuracy and speed of billing processes, thereby maximizing revenue for clients while maintaining compliance with regulatory standards.

In after-hours communication, Usman has implemented solutions that ensure seamless connectivity between businesses and their customers, enhancing brand loyalty and trust. His mastery in orchestrating operations across various time zones in the United States has enabled his teams to deliver unmatched service quality, making him a trusted partner for businesses seeking robust after-hours support.

Usman Khalid’s leadership is defined by his unwavering commitment to technological advancement and operational excellence. His hands-on approach and ability to navigate the complexities of the BPO industry have not only propelled his career but have also contributed significantly to the evolution of call center services. As a hardcore technology and operations professional, Usman continues to inspire innovation and drive growth, making a lasting impact on the BPO landscape in the United States.

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