Platform-Specific Posting Strategies
Facebook/Instagram:
- “Meet the Team” reels (staff introductions)
- Patient education carousels (slide decks)
LinkedIn:
- Referral network building
- Physician thought leadership
TikTok/YouTube Shorts:
- 60-second procedure explanations
- Office tour snippets
HIPAA-Compliant Content Framework
Allowed:
✓ General health tips (“Signs of prediabetes”)
✓ Equipment showcases (new laser demo)
✓ Community event participation
Prohibited:
× Identifiable patient features
× Specific treatment outcomes
Posting Frequency Guidelines
| Platform | Ideal Posts/Week |
|---|---|
| 3-4 | |
| 4-5 | |
| 2-3 |
Analytics to Track:
- Follower growth rate
- Engagement rate (3-6% target)
- Website clicks from profile