Google Ads for Doctors: High-ROI Strategies for Patient Acquisition

Specialty-Specific Keyword Strategies

Elective Procedures (High Competition):

• “Mommy makeover Miami” (18−18−22 CPC)
• “Dental implants near me” (14−14−19 CPC)

Essential Care (Intent-Driven):

• “Pediatrician accepting new patients” (6−6−9 CPC)
• “24-hour urgent care” (11−11−15 CPC)

Campaign Structures That Convert

1. Service Line Campaigns

• Ad Groups by Procedure:
  • Root Canal vs. Teeth Whitening
  • Physical Therapy vs. Chiropractic

2. Location-Based Targeting

• 5-mile radius for urban practices
• 15-mile radius for rural specialists

3. Negative Keyword Filters
   Exclude:

• “Free”
• “Jobs”
• “School project”

Landing Page Essentials

Must-Include Elements:

1. Prominent phone number (click-to-call on mobile)
2. Insurance accepted list
3. Provider bios with certifications
4. Same-week availability indicator

Conversion Rate Benchmarks: